SEO Built In

Website and AI SEO.

Your website should be pulling leads out of Google while you sleep. Most are a brochure nobody finds. We build the ones that get found, get clicked, and get the meeting booked.

Found by Google.
Chosen by buyers.

A site built on modern foundations, structured for both Google search and AI search, and engineered around the action that turns a visitor into a booking.

Under the hood

Built to score. Built to compound.

Site health
yourbrand.com
LIVE
0
Performance
0
SEO
0
Accessibility
0
Best Practices
Organic traffic
+182%
Month 1Month 6
01

Built fast. Built clean.

Performance, accessibility, best practices, and SEO all green on every page, every device. The same four dials Google scores your site on. Proof the foundation is solid before anyone writes a single keyword.

02

Structured for AI search

Semantic HTML, structured data, topical clusters, and content shape so AI models can read your pages, understand them, and cite them when your customers ask. Baked into the build, not bolted on after.

03

Compounding by design

Every page added reinforces the last. Internal links, topic clusters, and a content cadence mean the site gets stronger every month. Template sites decay. This one compounds.

Applied to your business

Six businesses we'd build this for.

Customer-facing businesses where a custom-built site pays for itself in the first handful of enquiries. Same engine. Different industry. Different ROI.

01
more local search enquiries

Law firm

Built to own the "family law solicitor near me" searches your competitors are paying Google Ads £40 a click for.

02
+180%typical organic traffic in 6 months

Private clinic

Treatment pages structured so Google and AI answer the questions your patients type at midnight.

03
#1 localin your town or service area

Local trades

Engineered to dominate "plumber near me" and local map results in the towns you actually cover.

04
+62%valuation requests from organic search

Estate agent

Property and neighbourhood pages tuned for the exact phrases buyers and sellers type into Google first.

05
1/dayinbound demo booking from organic

SaaS startup

Landing pages, feature pages, and comparison content built to convert high-intent search into booked demos.

06
−15%margin back from the OTAs

Boutique hotel

Direct-booking site built to rank and convert so you stop paying Booking.com's cut on every guest.

What it is

Website and AI SEO, explained simply.

Your website should be your best salesperson. Fast. Always working. Pulling in buyers who are ready to spend. Most are the opposite. Slow, invisible, and designed by someone who has never sold anything in their life.

We build custom sites in code you own, engineered for Google and AI search from the first line. No themes. No page builders. No plugin soup. Every page is built around one job: turning a visitor into a booking, a quote, or a sale.

SEO isn't an afterthought. It's the foundation. We study the sites ranking above you, find the keywords they're sleeping on, and build the structure, speed, and content to beat them over the next 6 to 12 months.

What you get
  • Custom code. Not a template. You own every line
  • Built on gaps your top competitors are sleeping on
  • Engineered for Google and AI search from the first line of code
  • Core Web Vitals green on every page, every device
  • Every page built around one action. Book, quote, buy
  • Monthly content and optimisation that compounds instead of decaying
How we build it

Our process. No surprises.

01

Study your competitors

We pull apart the top 5 sites ranking above you. Their keywords. Their traffic. Their content. Their gaps. We come out with a map of where they're weak and a plan to take the spaces they've left open.

02

Design around the buyer

Every page is built around one action. Book. Quote. Buy. No dead ends. No decoration. If a page doesn't move the visitor closer to a deal, it doesn't ship.

03

Engineer for speed and SEO

Modern framework. Edge rendering. Optimised images. Semantic markup. Structured data. Top speed and accessibility scores on every page, every device. This is where most sites lose before the first visitor arrives.

04

Launch and compound

We ship, monitor, and tune. Most sites start seeing rankings move in the first 60 to 90 days as Google finds and trusts the new content. We keep compounding from there. New pages. Better internal links. Tighter schema. Every month the site gets stronger, not weaker.

FAQ

Everything you'd want to ask.

Straight answers on how it works, what it costs, and what to expect.

  • What is AI SEO and how is it different from normal SEO?
    Classic SEO targets blue-link search rankings on Google. AI SEO targets the answers inside ChatGPT, Perplexity, Claude, and Google's AI Overviews. It's structuring your site so AI models can read, understand, and cite your pages when your customers ask questions in your space. We build for both at the same time, because the same foundations power both.
  • How long does it take to build a custom website?
    Every site ships inside 30 days. A focused landing page can go live in as little as 2 weeks. A full business site with content, migration, and integrations still lands inside the month. We move fast on purpose, but fast never means cutting corners. Scope is locked in the audit, timeline is agreed before we start, and we hit it.
  • How long until my website starts ranking on Google?
    Low-competition keywords typically start moving in the first 30 days. Meaningful organic traffic usually climbs over 60 to 90 days as Google finds and trusts the new content. Compounding growth kicks in from month 3 onwards. Anyone promising you #1 on day one is lying. Ranking is a checklist executed well, over time.
  • Is a custom website better than Wix, Squarespace, or WordPress?
    For a personal blog or hobby site, no. For a business that needs to rank, convert, and scale, yes. Template builders load slowly, rank poorly, and lock you into their platform. Custom sites built on modern frameworks load in under a second, read cleanly to Google and AI models, and belong to you. You're not paying a monthly tax to a platform for the privilege of owning your own business online.
  • Do you write the content and copy for my website?
    Yes. Every page is written in your voice, targeted at the real search phrases your customers type into Google, and structured so AI models can read and cite it. We don't hand you a blank CMS and wish you luck. We write the headlines, the body, the CTAs, and the metadata. You review and approve before anything goes live.
  • Can you migrate my existing website to a new one?
    Yes. We migrate your content, set up 301 redirects on every old URL, preserve your existing rankings, and transfer your domain without downtime. Done right, a migration is an upgrade for SEO rather than a setback. Done wrong, you lose years of ranking in a weekend. We do it right.
  • Who owns the website and the code when you're done?
    You do. 100%. The code, the content, the domain, the hosting. All of it. We build it, hand it over, and you can take it to any developer in the world tomorrow if you want to. No lock-in. No hostage situations. The opposite of what Wix, Squarespace, and most agencies do.
  • What happens after my website launches?
    We monitor rankings, fix anything that breaks, ship new content, tighten internal links, and run ongoing optimisation so the site keeps compounding instead of going stale. Template sites decay the moment they ship. Ours gets stronger every month. Ongoing support is optional, priced monthly, and cancellable anytime.
  • How much does a custom website cost?
    Depends on scope. A focused landing page, a 10-page business site, or a 50-page content engine are all priced to what you actually need built. The only number that matters is ROI. Book the free audit and we'll show you what it would cost, what it would make back, and how fast it pays for itself.

Ready to stop losing hours?

Free audit, personalised report, no obligation. Or book a 30-minute call and we'll tell you what to fix first.